The nuts and bolts: Why B2B marketers shouldn’t overlook enhancing their CRM today
Six killer marketing metrics that really matter: Segmentation and engagement
The life of a digital marketer is rarely straightforward. Whilst other communicators may perhaps argue it’s easier for their digital peers to evidence ROI, those within the world of email marketing, for instance, may be quick to defend their position. Because yes, they have a wealth of metrics at their fingertips, but it can be difficult to know where to start. Death by data anyone?