Recent

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  Strategy

  When Measuring the Value of CRM, Focus on the Money

  Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.

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  Vendor News

  Why Salesforce is Losing Users to New CRM Startups

  Traditional CRMs step aside – it’s all about geospatial CRMs built for field sales reps now. Matthew Sniff, founder and CEO of Map My Customers explains why sales-driven organizations need to care about the impact these location-based CRMs will have on their sales outcomes.

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  Analytics

  Solving the CRM headache with AI: Finding the missing pieces of the data puzzle

  CRM has the potential to be an extremely useful tool for sales teams. It has transformed the way businesses store their data, interact with customers and prospects, and forecast growth. However, it has also presented sales reps with the headache of manually collecting all the data.

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  Analytics

  Three ways you can use Google’s tools to dominate local search

  Often, when companies think about search engine optimisation, it’s largely focused on determining where their business shows up on a search results page. While this is, of course, an important part of the equation, it also assumes that all search is the same. In truth, search results are not created equal — especially when it comes to those for local businesses.

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  Vendor News

  A Simple Solution for Complex Sales Teams: PipelineDeals

  Streamline your sales workflow with a CRM that won’t make your head spin.

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  Strategy

  Selling with a plan: Bridging the gap between customer experience and expectations

  Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.

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  Vendor News

  The Salesforce acquisition of Tableau complements Einstein Analytics

  Given the different strengths of Salesforce’s Einstein Analytics platform and Tableau, the BI tools could prove complementary now that Tableau is part of Salesforce.

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  Sales

  4 Trends in Sales Tech That Will Determine Success in 2020

  Don’t bother learning about what the tech can do until you have a firm grasp on what you really need done.

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  Marketing

  How to build the best martech stack for data-driven marketing: A guide

  20 years ago, when Salesforce launched its SaaS CRM platform, times were simpler. The majority of customer relationships were managed by a single sales team who manually added their (copious) customer notes to the CRM.

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  Sales

  The 5 Likeliest Reasons Your Business Isn’t Generating Sales

  Startup founders must do more than create a business and a product. They have to create an internal sales process to get it to the right customer.