Measuring Value of CRM

When Measuring the Value of CRM, Focus on the Money

Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.

CRM trends

What I am thinking about today

Denis Pombriant, a well-known CRM industry analyst, strategist, writer, and speaker, shares his thoughts about the past 20 years of CRM trend and what is the future of CRM

CRM for millenials

Millennial CRM

Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you’re weird — and the trouble is, those people are all potential customers.