If your focus on CRM is limited to what goes into and out of your CRM application, you need to zoom out and take a look at the bigger picture. Revamping things that directly affect your customer relationships — like the experiences they have with your contact center — is a smart place to start.
HomeChoice is the largest home shopping retailer in Southern Africa, selling homeware merchandise to the expanding urban middle-income mass market. The company is intensely customer-focused and committed to delivering a high level of service and operational efficiency.
