Strategy

Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.

Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.

Denis Pombriant, a well-known CRM industry analyst, strategist, writer, and speaker, shares his thoughts about the past 20 years of CRM trend and what is the future of CRM

Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you’re weird — and the trouble is, those people are all potential customers.

A CRM can give your company a strategic advantage – if, and only if, you tightly conceive and execute your CRM strategy. It’s not easy, but here’s how.

Abandoned but not alone, BlackBerry shows us all that the customer experience is everything. The smartest businesses anticipate customer needs before they manifest.