CRM for Everyone – A Case Study of KFC CRM
To understand the implementation of CRM software in a better manner, let us take a look at how KFC, or Kentucky Fried Chicken, a world renowned chain of fast food restaurants that is famous for its fried chicken, has successfully implemented it to automate as well as get the most out of its business operations. CRM software has helped KFC grow its business by boosting customer satisfaction as well as retention.