CRM In Business

When Measuring the Value of CRM, Focus on the Money

Many B2B marketers make a large investment in their CRMs, but they need to know whether that investment is worthwhile. The best way to measure ROI is to filter results and data through money, writes, Tessa Burg, Vice President of UX and Technology Strategy, Tenlo.

Why Salesforce is Losing Users to New CRM Startups

Traditional CRMs step aside – it’s all about geospatial CRMs built for field sales reps now. Matthew Sniff, founder and CEO of Map My Customers explains why sales-driven organizations need to care about the impact these location-based CRMs will have on their sales outcomes.

Solving the CRM headache with AI: Finding the missing pieces of the data puzzle

CRM has the potential to be an extremely useful tool for sales teams. It has transformed the way businesses store their data, interact with customers and prospects, and forecast growth. However, it has also presented sales reps with the headache of manually collecting all the data.

Three ways you can use Google’s tools to dominate local search

Often, when companies think about search engine optimisation, it’s largely focused on determining where their business shows up on a search results page. While this is, of course, an important part of the equation, it also assumes that all search is the same. In truth, search results are not created equal — especially when it comes to those for local businesses.